The purpose of optimizing your website is to drive more qualified traffic to your site by improving its search engine placement using keywords that best describe the goal of the web user’s search. It’s important to take a long-term view when promoting your website, rather than looking for a quick fix.
An Initial Internet Marketing Consultation for $99 begins with a FREE, no-obligation Search Engine Ranking Report to see how your site performs for the market you are targeting.
Caprock Technology features three primary Search Engine Optimization packages. Below is a detailed explanation of what we do for each package.
Investment Package
One-time fee (from $1599)
This package is for the business that needs a larger QUANTITY of traffic.
We will…
…review your site, its content, META tags, and other HTML code.
…identify any problems on your site that could potentially cause a search engine to disqualify you.
…ensure that you have the information to make any corrections necessary to meet the listing criteria of the major search engines.
…conduct in-depth research into your industry and identify what keywords people are currently using to find products or services similar to yours.
…provide you with the top 100 keyword phrases web users are currently using to find your type of business.
…show how often those terms have been recently searched on Google, Yahoo, MSN, AOL, and AltaVista.
…help you identify which keywords hold the greatest potential for elevating you above your competition.
…provide consultation on which words would be feasible for use in pay-per-click services.
The Investment Package also includes:
Search Engine Submissions to the 8 major search engines: Google, Lycos, HotBot, AlltheWeb, MSN, AOL, the Open Directory
Yahoo!TM Business Express directory submission
Inktomi Search/ Submit paid inclusion
FAST paid inclusion
AltaVista Express Submission
Web Presence Package
This package is for business that needs more QUALIFIED traffic.
Initial optimization fee, followed by monthly maintenance costs for six months.
(from $1899 and $129/mo.)
We will…
…include all of the services detailed in The Investment Package.
…provide online monthly site ranking reports.
…monitor your site to ensure it isn’t dropped from any major search engines and make adjustments as needed.
…submit your site to other industry-specific search engines and directories that pertain to your site, to improve your link popularity.
Trendsetter Package
This package is for business that wants to stay ahead of TRENDS.
Initial optimization fee, followed by monthly maintenance costs for twelve months.
(from $2099 and $229/mo.)
What sets this package apart is quarterly comprehensive Web Site Visitor Analyses. These will give you insight into how your website is being used by consumers. How are they coming to your website? How long do they visit? What kinds of things can be improved on the site to generate more revenue? The quarterly trends analysis will help you find answers to these questions to help you increase your return from your website.